What we do
Ingredient Sourcing
Discover how we connect our mission with our product development by sourcing ingredients from traditional communities around the world.
Sandalwood Sourcing Story
Aveda is helping promote sustainable community-based business for Australia's aboriginal Kutkabubba community.
South African Rose Geranium
A journey to traceability starts with rose geranium in South Africa—and post-apartheid farmers returning to ancestral lands.
Bulgarian Rose and Lavender
Bulgarians reclaim their family rose distillery, coupling it with lavender fields hidden behind the Balkan Mountains.
Babassu from Brazil
In the eastern Amazon, Aveda supports sustainable and organic agriculture and encourages economic independence.
Morikue from Peru
Aveda works with Conservation International to empower indigenous peoples from Peru's Tambopata region.
Uruku from the Amazon
Our partnership with the Yawanawa of Brazil is a story of spirit and sustainability deep in the rainforest..
Our Commitment
Aveda believes in conducting business in a manner that protects the Earth, conserves resources and does not compromise the ability of future generations to sustain themselves. Our mission positions Aveda as a catalyst for awareness and change at individual and collective levels.
We support values that cultivate a sustainable economy and culture. We find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability.
We are committed to working for these ends by expressing our values and serving as agents of change in our workplaces, with our families and friends, and in our communities. We believe that the microscopic actions of single individuals have the power to change the course of human civilization. We aim to help steer society in a more sustainable direction for our benefit and the benefit of generations to come.
–Horst Rechelbacher, founder
–Dominique Conseil, president